How Bigger ACVs Are Bringing Direct Sales Back To Vertical AI
By Medha Agarwal For more than a decade, customers spent their software budget procuring vertical SaaS products. ACVs, or annual contract values, were modest, customer acquisition cost had to stay below a ceiling, and the resulting go-to-market playbook was product-led growth, SDR-led and content-driven. With AI, many products are no longer SaaS but usage and…
